Corporate Naming Rights and Sponsorship as a Revenue Stream for Capital Projects and Events
Publisher/Sponsor: Performance Sponsorship Group
Author: Haber, Judy
Abstract: Using case studies this presentation outlines the process that publicly funded projects and events must go through in order to be successful in working with the corporate sector. Specifically, it reviews the steps required to evaluate a property or project, and how best to package that opportunity for presentation to the corporate sector. A process is described for developing a list of corporate prospects for each project.
Attachments: Corporate Sponsorship
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